Cold Justice was my first time working on rebranding an acquired show for a new network. My first task was to dive into research on the brand, discover the benefits that were important to us and create a solid position on which to relaunch.

I then sought to art direct a shoot that encompassed enough material to fuel key art, press photos and 40 weeks of social promotion.

Other skills I leveraged on this project included directing wardrobe and retouching.

Creative Director: Jimmy Wentz
Art Director: Tiffany Pilgrim
Photographer: Kurt Iswaerenko
Retoucher: Bailey Robb
Project Manager: Michelle Palmer
Production Company: Pudding Boy