Incredible extras made for a campaign with the incomparable Ice-T including an interesting animated social art series created by the artist, Frank Knitty.

I was able to lean into doing my own fun copywriting for the social pieces in a way that leaned into Ice-T’s captivating personality. He personally loved the Talking Pop-up Valentines Day Card and had us send some out to his people as well.

I was also honored to to be part of the team that received a Promax North American Gold for Online Takeover or roadblock promotion for this project.

Role: Art Direction and Design at Oxygen