I created a light identity and a series of social templates that were visually impactful yet easy to use for non-designers.
Creative Director: Jimmy Wentz
Art Director: Tiffany Pilgrim
The Production Associates Program is an NBC Diversity & Inclusion initiative builds a pipeline for promising students from challenging backgrounds into PA roles on unscripted cable shows.
I was honored to design this young vibrant mark that includes an exclamation point which doubles as a subtle insider-nod to one of the feathers of the NBC peacock. The peacock color is unchanging from the original NBC logo but I have added some new complimentary colors to symbolize our solid foundation meeting these students’ new directions.
East Village Radio is a New York institution with its own solidified branding and lockup. Many years as a live, street-level, internet radio station they finally decided to add "record label" on to their resume.
I created the final logo and the template for all their vinyl records.
I was happy to handle this project for Michelle from-start-to-finish including conceptualizing an original digital illustration for her Harlem based live show.
Mr. Norton had an idea about what kind of logo he wanted for his new American burger food-truck. I created a hand drawn illustration for him that was actually vector so there were no size limitations on how big he could blow it up without losing clarity.
This was a side project I did for a friend with a black media focused blog. She knew she wanted a character to embody the confident, sassy female voice she was writing from and we combined that with her love of antique cameo necklaces. The best part was deciding which hairstyle was the best. <3 I hand drew her logo for her and gave her a competent yet abbreviated branding style guide for her to refer to as she self published and self-actualized her own vision.
As an online-only startup the only physical deliverable she needed was a custom branded mic flag to add flair and professionalism to her interviews.
I have been an integral part of the planning, hiring, design and project management of Marry Caribbean from the beginning. I designed the original logo, website and collateral and have come back to this project every time they needed a professional update.
I am also consulted for concepts and strategy for all their social media initiatives. At every live event they use my Evergreen promotion I concepted. At bridal shows, engaged couples can instagram a photo of them and their loved one and tag @MarryCaribbean to win a free gift. Our gift is usually an unbranded ring pillow.
I did the branding and UX for a product called "What Time Works" (Working title event organizer). It was an early adopter of several clouding functions such as Facebook Connect.