This was a side project I did for a friend with a black media focused blog. She knew she wanted a character to embody the confident, sassy female voice she was writing from and we combined that with her love of antique cameo necklaces. The best part was deciding which hairstyle was the best. <3 I hand drew her logo for her and gave her a competent yet abbreviated branding style guide for her to refer to as she self published and self-actualized her own vision.

As an online-only startup the only physical deliverable she needed was a custom branded mic flag to add flair and professionalism to her interviews.